Sure Thing - Megan Davies
Creating the Brand
When developing the brand identity for Sure Thing, our team set out to redefine how people approach fitness—shifting the mindset from obligation to opportunity. We wanted to reinforce the idea that fitness isn’t a punishment; it’s a privilege. Instead of being another rigid program focused solely on physical results, Sure Thing was designed to help people fall in love with the process, making movement, nutrition, and recovery something they could look forward to rather than endure.
Strategic Approach to Brand Identity
Messaging & Tone: We crafted a brand voice that was encouraging, empowering, and holistic. The messaging emphasized that fitness is about feeling strong, confident, and capable—not about restriction or extremes. By framing the program as a structured yet enjoyable experience, we positioned Sure Thing as a sustainable fitness solution that participants could fully commit to without burnout.
Visual Identity: The design blended strength with balance, using a clean and modern aesthetic that was both energizing and inviting. Bright, uplifting imagery showcased real people thriving in their fitness journeys—smiling, strong, and engaged in workouts, rather than exhausted or overworked. The color palette and typography reinforced the sense of positivity and trust in the process.
Emotional Connection: Our approach to branding ensured that Sure Thing resonated with those who wanted an all-in-one solution that felt achievable and rewarding. With a built-in plan covering fitness, nutrition, supplements, and rest, we emphasized that success wasn’t left to chance—it was inevitable. The comprehensive nature of the program removed uncertainty, giving participants everything they needed to commit fully and enjoy the journey along the way.
By positioning Sure Thing as a complete, enjoyable, and results-driven experience, our branding helped shift the conversation around fitness—proving that with the right mindset and approach, success isn’t just possible; it’s a Sure Thing.
My role: Director, Content Development & Creative Producer
Sure Thing - Megan Davies
